Why Megatrends Matter

Excerpts from a recent article published by Jeroen De Flander:

“Megatrends impact your business. Whether you know it or not. Whether you like it or not. Your company is part of a larger ecosystem, one that changes constantly.

Megatrends often offer unique ways to rethink a business and better prepare it for the long term.

The picture below provides a general overview of which corporate activities can benefit from the influence of megatrends: